You could build a website without doing branding, but why would you want to? Not everyone who does branding does website design and not everyone who does web design does branding. Or even really gets it. Sure, you could save a buck or two by hiring someone to just get your website done, or you could even sift through the blogs and online support and stumble through Weebly or WordPress and get pret ...[Read More]
I find time and time again that one of the most common mistakes that small and new business owners make is that they do something I call “Branding Themselves into a Corner.” They start out with an idea for a business, and in their need to “get to the first steps” they just throw together a “brand” and charge on, eager to get those first transactions coming throu ...[Read More]
As of April 21st, 2015 Google is now officially punishing smaller businesses that don’t have a mobile-friendly website. Our world has gone so mobile-centric and now there is actual distinction between websites based on the format they’re built in. They say 4 out of 5 small businesses are not mobile-friendly. Even the chain restaurant California Pizza Kitchen’s site cpk.com did n ...[Read More]
You know what they say about first impressions, and one of the most important ones you will have as a business is your website. And the thing about your website, is that it can make that first impression “of you” to thousands of people simultaneously, at all hours of the day and night. The question is, do you like what it’s putting out there? I meet people all the time that are A ...[Read More]
Logos. I love this topic! I find the process of creating and discovering a great logo for your business actually quite fun, and when you really get the principles of logo design and discipline it can be a very rewarding process. But before we get into the nitty gritty details of that, let’s first talk about what a logo is, and more importantly what it’s not.